Build the Leadership Capacity Your Landscape Company Needs- Before AI Forces the Issue
Cohort-based leadership development for landscape business owners preparing for sustainable growth and AI transformation.
Next Cohort Starts: March 1, 2026 | Limited to 20 Members
Created by Paul Lukert
- Published Author
- 3x Landscape Company Founder
- Author of "Predictably Different" and "KIND of a Big Deal"
- Certified Executive Director, Maxwell Leadership
- DISC Behavior Advisor
YOU'RE NOT ALONE
You're Growing... But Something's Breaking
These patterns show up consistently in landscape companies navigating growth.
Complexity accelerates faster than leadership capacity. The result isn't failure—it's friction.
And now, with AI entering field operations, this leadership capacity gap is about to compound.
Here's what works instead.
Decision Bottlenecks
Decision-making is slowing as you scale. Everything runs through you and a few key people. Growth is creating complexity faster than your leadership can handle it.
Technology Anxiety
AI and automation are coming to field operations. You know you need to prepare, but you're not sure how to get your team ready—or if they'll even embrace the change.
Workforce Uncertainty
Your crew leaders are skeptical of technology. Experienced workers feel threatened. And you're caught between investing in innovation and maintaining the human relationships that built your business.
HOW CLARITY CREATES CAPACITY WORKS
Clarity Creates Capacity runs in quarterly cohorts capped at 15-20 members.
WHY COHORTS?
Because real transformation doesn't happen in webinars. It happens in
relationships.
When you join a cohort, you commit to a full quarter (90 days minimum) with the same group of landscape owners. This creates:
- Deep accountability – Your cohort knows your goals and tracks your progress
- Trusted relationships – Same people for 3-12 months builds real connection
- Progressive learning – Everyone at the same place in the journey
- Real implementation – Not just content consumption, but applied change
COHORT SCHEDULE:
- Q1 2026 Cohort 1: Launches March 1, 2026 (20 spots)
- Q2 2026 Cohort 2: Launches May 1, 2026 (20 spots)
- Q3 2026 Cohort 3: Launches August 1, 2026 (20 spots)
- Q4 2026 Cohort 4: Launches November 1, 2026 (20 spots)
Cohorts are capped at 15-20 members to ensure everyone receives personal attention from a Certified Maxwell Leadership Executive Director.
When a cohort fills, join the waitlist for the next quarterly start.
CAN'T WAIT FOR THE NEXT COHORT?
If you have a leadership team of 3-10 people, explore our Company Cohort option for private team development.
WHY LANDSCAPE OWNERS CHOOSE CCC OVER GENERIC BUSINESS COACHING
Most leadership programs teach universal business theory.
Clarity Creates Capacity is built from the ground up for landscape and field service operations.
Here's what makes us different:
GENERIC BUSINESS COACHING
- Business theory adapted for any industry
- Case studies from tech, retail, manufacturing
- You translate concepts to landscape operations yourself
- Created by consultants who've never run your business
- No field service experience
- No understanding of seasonal complexity
- No knowledge of crew dynamics
- Self-paced online courses or one-off workshops
- Consume content alone
- Implement without accountability
- No peer support when you get stuck
- Generic frameworks applied to everyone
- "Leadership 101" that works everywhere and nowhere
- Nothing landscape-specific
- You're responsible for adapting everything
- No explicit focus on AI/automation transformation
- Technology mentioned as afterthought
- No preparation frameworks
-
- No workforce readiness strategies
CLARITY CREATES CAPACITY
- Built FROM THE GROUND UP for landscape operations
- Every framework tested in real landscape companies
- Case studies and examples from $1M-$50M landscape businesses
- Addresses field service complexity explicitly
- Created by 3x landscape company founder
- Paul Lukert founded three landscape companies over 30 years
- Knows crew dynamics, seasonal challenges, growth patterns
- Been exactly where you are
- Cohort-based peer learning with accountability
- Same 15-20 landscape owners for entire journey
- Implement alongside peers facing identical challenges
- Accountability that ensures you actually do the work
- LeadScape Growth System™ — proprietary methodology
- Built specifically for landscape industry
- Integrates leadership + behavioral insight + AI readiness
- Not generic, not adapted—purpose-built
- Explicit AI transformation preparation focus
- Entire curriculum designed around AI/automation readiness
- Prepare people BEFORE implementing technology
-
- Workforce readiness frameworks proven in field service
THE RESULT
When you join CCC, you're not translating generic business advice to landscape operations.
You're learning frameworks built for landscape operations, taught by someone who's founded three landscape companies, alongside peers who run landscape companies.
Not adapted. Purpose-built.
THE CLARITY CREATES CAPACITY DIFFERENCE
Most leadership programs teach you theory.
Clarity Creates Capacity gives you frameworks built specifically for landscape companies navigating growth and AI transformation; delivered in cohorts that create real accountability and results.
Clarity Creates Capacity is the leadership membership for landscape business owners who are preparing for sustainable growth and AI transformation.
LEARN
Monthly training on leadership capacity, AI transformation, and change management—specifically designed for field service operations.
What you get:
- 90-minute workshops on critical leadership topics
- AI transformation office hours with experts
- Frameworks you can implement immediately
- Guest sessions from industry leaders
Facilitated by Paul Lukert:
- Maxwell Leadership Executive Director
- 30+ years landscape industry experience
-
- 3x Landscape Company Founder
Not generic leadership theory.
Frameworks tested in real landscape operations, delivered in cohort format for maximum accountability.
CONNECT
Mastermind groups with landscape owners facing the same challenges you are. No generic business coaching—only peers who understand your industry.
What you get:
- Monthly small-group masterminds (10-15 owners)
- Peer problem-solving on real challenges
- Accountability partnerships
- Private community forum
Professionally facilitated by a Certified Maxwell Leadership Corporate Facilitator and DISC Behavior Advisor.
These aren't casual networking calls.
They are structured mastermind
sessions with the same 15-20 owners for your entire cohort journey, designed to solve problems and create accountability.
IMPLEMENT
Downloadable frameworks you can implement Monday morning, not theoretical concepts you file away.
Self-assessment tools, templates, and implementation guides built for landscape operations—with cohort accountability to ensure you actually use them.
What you get:
- Leadership capacity diagnostic tools
- AI readiness assessment frameworks
- Change management templates
- Progress tracking resources
Learning sticks when accountability is built in. Cohort based learners with structure improve knowledge retention by 65% compared to self-paced learneing.
WHAT MEMBERS ACHIEVE IN THE FIRST 90 DAYS
The cohort structure creates real results, not just information consumption. Here's what landscape business owners can expect to achieve in their first quarter:
OPERATIONAL CAPACITY:
- Decision-making speed increases
- Clear decision rights eliminate bottlenecks and "everything runs through me" syndrome.
- Leadership bottlenecks reduced
- Identify and remove the constraints preventing your team from operating independently.
- Owners reclaim hours per week
- Through delegation clarity and leadership infrastructure that doesn't require constant intervention.
WORKFORCE READINESS:
- Crew leader confidence in AI adoption increases
- Transparent communication and early involvement reduce resistance and build buy-in.
- Workforce resistance to change decreases measurably
- When leadership is prepared, teams follow. Skepticism shifts to curiosity.
- Trust between leadership and field teams strengthens
- Clarity about "what leadership means here" removes ambiguity that erodes trust.
STRATEGIC CLARITY:
- AI readiness scores improve from "not ready" to "prepared"
- You complete full readiness assessment and know exactly where gaps exist.
- Leadership team alignment increases dramatically
- Everyone speaks same language, uses same frameworks, works from shared understanding.
- Confidence in transformation decisions grows
- You're no longer guessing—you have frameworks, peer validation, and clear next steps
The difference between consuming leadership content alone and implementing it within a cohort is the difference between knowing and doing.
WHAT A TYPICAL MONTH IN CCC LOOKS LIKE
Every month follows a structured rhythm designed to maximize
learning, implementation, and peer support.
WEEK 1: LEARN
(Live Training Session)
Format: 90-minute live workshop with Paul Lukert
When: First week of each month
What:
- Learn new framework (Decision Rights, AI Readiness, Change Management, etc.)
- Interactive Q&A addressing your specific challenges
- Downloadable implementation guide and templates
- Practical examples from real landscape operations
Time commitment:
90 minutes live (or watch recording later)
WEEK 2: CONNECT (Mastermind Session)
Format: 90-minute peer mastermind
When: Second week of each month
What:
- Small group of 10-15 cohort members
- Share real challenges you're facing right now
- Get feedback from peers who understand landscape operations
- Accountability check-in: "What did you implement from last session?"
- Professionally facilitated by Maxwell Leadership Executive Director
Time commitment:
90 minutes live
WEEK 3: IMPLEMENT (Application Week)
Format: Self-directed implementation with community support
What:
- Apply frameworks in your actual business
- Use templates and tools provided in training
- Post questions or wins in community forum
- Optional: AI Transformation Office Hours available
- Peer support via community platform
Time commitment:
2-3 hours (implementation time)
WEEK 4: INTEGRATE
(Reflection & Preparation)
Format: Integration and cohort engagement
What:
- Share results with cohort (what worked, what didn't)
- Refine approach based on peer feedback
- Preview next month's topic and prepare questions
- Build relationships with accountability partners
- Continue community discussions
Time commitment:
1-2 hours (engagement and prep)
TOTAL MONTHLY
TIME INVESTMENT
- Live sessions: 3 hours (training + mastermind)
- Implementation: 2-3 hours (applying frameworks)
- Community engagement: 1-2 hours (forum, peer support)
6-8 hours per month total
COMPARED TO
- Time currently spent firefighting decisions: 10-20 hours/month
- Time wasted on leadership ambiguity: 5-10 hours/month
- Time dealing with workforce resistance: 5-15 hours/month
ROI: The time you invest creates capacity
that saves you significantly more time.
ALL SESSIONS ARE RECORDED
Can't make it live? No problem. Every training and mastermind session is recorded and available
in the member portal within 24 hours. You'll never miss content due to scheduling conflicts.
WHAT YOU'LL LEARN
12-Month Curriculum Designed for AI-Era Leadership
Each month focuses on a specific aspect of building leadership capacity and preparing for AI transformation.
By the end of the year, you'll have a complete framework for leading through change.
Q1: FOUNDATION - Leadership Infrastructure
Month 1: Diagnosing Leadership Strain Before It Breaks Your Business
Month 2: Building Leadership Systems That Scale
Month 3: From Reactive to Proactive: Strategic Planning for Growth
Q2: WORKFORCE TRANSFORMATION
Month 4: Understanding Workforce Fear: The Psychology of Technology Adoption
Month 5: Building Trust & Engagement in Field Service Teams
Month 6: Change Management Fundamentals for Small Business
Q3: AI READINESS & CULTURAL TRANSFORMATION
Month 7: AI in Field Service Operations: What's Real, What's Hype
Month 8: Assessing Your Organization's AI Readiness
Month 9: Creating a Culture That Embraces Technology
Q4: IMPLEMENTATION & ADVANCED TOPICS
Month 10: Leading Through Technology Implementation
Month 11: Upskilling Your Workforce: Training Strategies That Work
Month 12: Year Ahead Planning: Setting Your AI & Growth Strategy
Delivery Format
- Weekly live sessions (recorded for replay)
- Monthly mastermind groups
- Downloadable frameworks and tools
- Community discussions and peer learning
Training facilitated by Paul Lukert, Certified Maxwell Leadership Executive Director with 30+ years landscape industry experience and 3 companies founded.
Not generic leadership theory.
Frameworks tested in real landscape operations.
WHO CREATED THIS?
I'm Paul Lukert, and I've built three landscape companies.
I know what it's like to promote your best crew member and watch them struggle. To feel like growth is breaking faster than you can fix it. To face AI decisions without knowing if your people are ready.
After 30+ years in green industry executive leadership, I learned something critical:
Leadership capacity determines growth capacity.
Always.
Today, as a Certified Maxwell Leadership Executive Director and DISC Behavior Advisor, I help landscape owners build that capacity before growth forces reactive decisions.
MY BACKGROUND:
- 3x Landscape Company Founder
- 30+ Years Green Industry Executive Experience
- Certified Executive Director & Corporate Facilitator, Maxwell Leadership
- Certified DISC Behavior Advisor, PeopleKeys
- Founder, Dimensional Performance Development
- Creator, LeadScape Growth System™
Clarity Creates Capacity exists because too many companies are implementing AI without preparing their people first.
The companies that get this right will have a massive advantage.
Let's make sure you're one of them.
IS THIS RIGHT
FOR YOU?
Selecting a Path
INDIVIDUAL COHORTS ARE DESIGNED FOR:
- Landscape business owners navigating growth ($500K-$10M revenue)
- Companies preparing for AI/automation in the next 12-24 months
- Owners who want to build capacity before urgency forces reactive decisions
- Leaders who value peer learning and practical frameworks over theory
- People willing to invest 4-6 hours monthly in leadership development
COMPANY COHORTS ARE DESIGNED FOR:
- Landscape companies with leadership teams of 3-10 people ($3M-$15M revenue)
- Organizations where the whole team needs alignment, not just the owner
- Companies planning major growth or technology implementation
- Teams willing to invest 6 hours monthly in collective development
-
- Leaders ready to build shared language and accountability across their team
THIS IS NOT FOR:
- Companies looking for quick fixes or generic motivation
- Owners not willing to invest time in leadership development
- Businesses under $500K revenue (different challenges, different solutions)
- Companies wanting consulting done FOR them rather than WITH them
-
- Anyone expecting technology to solve people problems
If you're in the first group, you're in the right place.
If you're in the second group, that's okay—we're probably not a good fit.
JOIN THE COMMUNITY
Simple, Transparent Pricing
INDIVIDUAL COHORT MEMBERSHIP
Join a Peer Cohort of 15-20 Landscape Owners
WHAT YOU GET:
- 48 live training sessions per year (4 per month)
- 12 cohort mastermind meetings with the same group
- Complete leadership framework library
- AI readiness assessment tools
- Change management templates
- Private community access
- Direct access to Paul Lukert
Total Value: $15,000+
PRICING:
Founding Members
(First 20 - Q1 2026 Cohort):
$850 / quarter
($290/month equivalent)
Lock in this rate as long as membership remains active
Founders Annual Option (Best Value):
$2,950
/ year
(save $530 vs. quarterly payments)
Regular Members (Q2+ Cohorts):
$990 / quarter
($330/month equivalent)
Annual Option (Best Value):
$3,450 / year
(save $510 vs. quarterly payments)
Quarterly cohorts start March 1, May 1, August 1, and November 1.
Members commit to full quarter (90 days minimum).
COMPANY COHORTS
(Private)
Align Your Entire Leadership Team
Perfect for companies with 3-10 leaders who want the whole team prepared for growth and AI transformation—not just the owner.
WHAT IT IS:
A private cohort for your leadership team, going through the full 12-month curriculum together.
Instead of sending just the owner, bring
your entire leadership team:
- Account Managers
- Enhancement Managers
- Irrigation Managers
- Production Managers
- Client Relationship Managers
- Business Developers
- Operations Managers
- Horticulture Managers
- Department Leads
- Leadership Teams
- Crew Leaders
WHY IT WORKS:
When your whole team learns the same frameworks, speaks the same language, and builds
leadership capacity together, implementation happens faster and results compound.
WHAT YOU GET:
- Private curriculum training (2 hours/month)
- Company strategy sessions (90 min/month)
- Team alignment sessions (90 min/month)
- Implementation support (60 min/month)
- All frameworks customized to your business
- All resources, assessments, and tools
- Direct facilitator access
PRICING BY TEAM SIZE:
3-4 Leaders: $4,500 / quarter
($16,200/year if paid annually)
5-6 Leaders: $6,500 / quarter
($23,400/year if paid annually)
7-10 Leaders: $8,500 / quarter
($30,600/year if paid annually)
Custom pricing for 10+ leaders
Company cohorts can start any month and run on your schedule.
NEED MORE THAN A MEMBERSHIP?
For companies ready for deep-dive transformation, we offer:
LEADSCAPE™ ADVISORY
Custom implementation of LeadScape™ Growth System for your specific company. Premium tier for $5M-$25M landscape operations.
Investment: $25,000-$75,000+
Learn more: DimensionalPD.com/leadscape
FULL ADVISORY SERVICES
For comprehensive organizational transformation
$50K+ | Learn more at
DimensionalPD.com/advisory
ZERO-RISK GUARANTEE
Try Clarity Creates Capacity for 30 days.
Attend the training sessions. Join the mastermind groups. Access the resources. Implement the frameworks.
If you don't find immediate value, email me within 30 days and I'll refund your membership—no questions asked.
I'm confident this will be the best leadership investment you make.
FREQUENTLY ASKED QUESTIONS
ABOUT COHORTS & STRUCTURE:
Q: How do cohorts work?
A: Cohorts are groups of 15-20 landscape owners who start a quarter together and move through the curriculum as a group. This creates accountability, relationships, and progressive learning. New cohorts launch March 1, May 1, August 1, and November 1.
Q: Can I join mid-quarter?
A: No. Cohorts start together so everyone is at the same place in the curriculum. If you missed a cohort start, join the waitlist for the next quarterly launch.
Q: Do I have to commit to a full year?
A: Members commit to a full quarter (90 days minimum). Many members find the real breakthrough happens after 2-3 quarters, and we encourage full-year commitment for best results, but you can pause at quarter breaks.
Q: What if I can't attend live sessions?
A: All sessions are recorded and available in the member portal. You'll never miss content due to scheduling conflicts.
ABOUT COMPANY COHORTS:
Q: What's the difference between individual and company cohorts?
A: Individual cohorts bring together 15-20 owners from different companies for peer learning. Company cohorts are private—your 3-10 leaders go through the program together, with curriculum customized to your business. Company cohorts include 6 hours/month of facilitation vs. 90 minutes for individual cohorts.
Q: How many people can we send from our company?
A: Company cohorts work best with 3-10 leaders. We can accommodate larger teams with custom pricing.
Q: Can we start a company cohort anytime?
A: Yes. Company cohorts can start any month and run on your schedule. They are not tied to the quarterly individual cohort launches.
GENERAL QUESTIONS:
Q: Is this just for landscape companies?
A: Primarily, yes. We also welcome field service businesses with similar operational challenges (lawn care, irrigation, tree care, hardscaping, etc.)
Q: What makes this different from other business coaching?
A: This isn't generic business coaching adapted for landscape. It's built FROM THE GROUND UP for field service operations, with explicit focus on AI
transformation readiness. Plus, it's created by someone who's founded three landscape companies—not a consultant who's never run your kind of business.
Q: How much time commitment is required?
A: Plan for 4-6 hours per month for individual cohorts: 90-minute monthly workshop, 90-minute mastermind session, and time for implementation/community engagement. Company cohorts require 6 hours/month of team time.
Q: Can I cancel anytime?
A: Yes, at any quarter break. We require full quarter (90-day) commitment, with 30-day money-back guarantee. Founding members who stay active maintain their founding rate forever.
Q: What's the difference between this and the Leadership Capacity Diagnostic?
A: The diagnostic is a 2-3 week deep-dive engagement for individual companies ($10K+). CCC is ongoing development at a membership price point with peer learning. Many members do the diagnostic first, then join CCC for ongoing support—or vice versa.
Ready To Build Leadership That Scales?
Join the hundreds of other landscape business owners who are getting a head start on the AI era.
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